UGC content creation
Relatable, product-focused videos that bring a real point of view to your next launch or campaign.
UGC + social content creator
UK-based, camera-ready, and always looking for the detail that makes a brand feel like itself.
Kayla O'Reilly.
Natural, trend-led content for beauty and hospitality brands that want to show up as themselves.
View the full portfolio ↗
A little about me
Good content should feel easy.
I’m a highly creative, forward-thinking and adaptable freelance Social Media Executive with nearly 3 years of experience working across global and UK beauty brands. Social media is where I truly thrive, combining creativity, strategy and trend-led storytelling to help brands connect authentically with their audiences.
I specialise in content creation, with a strong focus on TikTok trend-led videos, UGC-style content and platform-native storytelling that captures attention and drives engagement. Confident both on camera and behind the scenes, I create, edit, schedule and optimise content designed to perform.
With extensive knowledge of the influencer and creator landscape, I’ve built strong relationships with creators and management teams. That lets me seamlessly support brand collaborations, gifting campaigns and partnerships, making sure content feels authentic and impactful.
I pride myself on staying ahead of emerging trends, platform updates and social forecasts, keeping content relevant, timely and aligned with brand goals. My approach blends strategic insight with creative execution to deliver engaging, results-driven campaigns.
01On camera
02Behind the scenes
03Platform-native
Ways to work together
Content made for the scroll.
From a single UGC brief to ongoing social support, I can help turn the idea into something people want to watch.
Instagram & TikTok content creation
Platform-native Reels, TikToks, and social content shaped around how people actually watch and share.
Content editing & optimisation
Clean edits, stronger hooks, and thoughtful finishing touches that help good footage work harder.
Social media scheduling & management support
A reliable creative pair of hands to keep your social presence planned, polished, and moving.
Influencer & creator coordination
Strong relationships with creators and management teams to support brand collaborations, gifting campaigns and partnerships.
Work with me
Have a brief? Let’s make it feel like you.
If you’re a brand or agency looking for engaging, trend-led social content with a strong understanding of the beauty space, I’d love to connect.